RORSCHACH TEST Interview Page 3
By Bob Nalbandian
SW: Rorschach Test has two previous releases, The Eleventh, released back in 1996, and Unclean, released in 1998. Were they both independent releases?
JB: Unclean was originally released on Slip Disc (Mercury), which has since folded. After the whole Universal changeover, we were without a label, my producer, Neil Kernon (Queensryche, Ministry), knew the people at E-Magine, so he shopped over a demo from our home studio and within two weeks we signed with them. We were really lucky to come into a situation like that; E-Magine is a great label. We had other offers, even one from a major, but when you sign to these giant conglomerates, you're just a number in their database and you get no attention as a new artist. Unclean has since been freed from (Slip Disc's) evil claws and has been re-released on E-Magine with new artwork.
SW: I really dig E-Magine's whole approach to the music biz. And the fact that they have their artists' music available for downloading as well as through traditional distribution channels. I really feel Internet record labels and radio stations are the way go and really offer fans a chance to decide what music they want to hear rather than someone shoving some garbage down their throat.
JB: I totally agree. E-Magine is definitely focused on Rorschach Test and making it as big as it can be. We sold over 3,000 records pre-ordered through the Internet, before the record was even out. Our CD is distributed in stores through ADA, fans can also download Rorschach Test at the E-Magine site: www.emaginemusic.com or at the band's home site: www.rorschachtest.com.
SW: Artists generally receive a much greater royalty rate from an Internet record company as they would from a traditional label. Yet, so many bands, (as well as labels) are still very ignorant when it comes to Internet record companies and Internet radio, they don't realize the world wide potential and how it really favors the artist.
JB: Shortly after I had left the church, someone had given me a cassette of a band called Metallica, it was a recording of the Kill 'Em All album. I listened to that tape and I made a copy and gave it to one of my friends, and it's that kind of thing that makes a band huge. There is no bad promotion, I mean, you should be worried if people don't want to download your music. And if they do download it, most people are still gonna go out to the store and buy your CD because they like to have the whole package in their hands. I did go and buy Metallica records because of that tape, because I wanted to see the artwork, the liners, the lyrics, and the credits. That was important to me and I think it will always be important to people. The Internet is not a threat; it's our friend.
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